Marketing a medical spa requires using modern marketing methods to do what marketing has always done- give your customer base a reason to try your services. Here are six medical spa marketing ideas to help you build name recognition for your spa and bring in more customers.
This type of medspa marketing is widely considered one of the most effective, as well as budget-friendly, methods available today. The first step is to build a customer list of those who want to receive your marketing messages. This can be done by asking for email addresses of the existing customers as well as having sign up areas on all of your content.
With this method, you make it easy for local residents to find you. By claiming your business listings on the major search engines, and on sites like Yelp, you can make it easy for customers to find your contact info and a list of your services.
This method allows for a wide viewing of your ads through the placement of paid advertising. This is often done through major sites like Google and Facebook, but it can be done on websites devoted to local businesses as well. Many of these ads are charged to you based on how many people actually click on the ad and visit your website.
Social Media Marketing
Using Twitter, Facebook, Snapchat, Pinterest and other social media sites to spread your message is an easy (and free!) way to get your marketing message across. This puts a personal face on your business and builds a local following for it.
When customers come in, they are one of your best ways to spread the word about your spa. Offer them discounts in exchange for referring their friends and family and they will be eager to let others know about what you have to offer.
Offer Monthly Specials
Everyone loves a special, and offering a new special every month is a great way to get people talking about your business. Locals will tell each other about the deal and help you build word of mouth for your business.