Google Ads + Facebook
How we repositioned this Medical Spa and built a multi-intent keyword funnel that started to deliver quality appointments within hours!
The Esteem Cosmetics team wanted to appeal to multiple age groups to grow their traffic and, more importantly, capture traffic that would lead to conversions and revenue. They wanted to unlock a form of marketing that involves multi-intent keywords; These are different groups of keywords that have their own micro funnel within your bigger funnel.
There’s no right or wrong way to do multi-intent keywords, which makes it more difficult to decide on the right path.
“Should we focus on high search volume traffic that won’t convert? Or should we focus on highly relevant keywords with less search traffic?”
Also multi-intent keywords have different search cycles, it’s important to understand that the same conversion path doesn’t guarantee an action (a sale) to occur.
Med Spa Marketing followed the 5-C Method to diagnose and implement the right strategy to grow Esteem Cosmetics traffic. We started by reviewing their past Google analytics data to understand what keywords were delivering similar CPAs and similar conversion rates.
Through research, our team realized that if Esteem got very specific on how we aligned age group offers with certain keywords we would be able to cut CTA in half. Lowering CTA costs for highly competitive, high purchase intent keywords like “best med spa in [city]” or “B0tox alternatives,” their website was set up to convert those visitors into customers.
In 60 days, Esteem Cosmetics grew their conversions & traffic by 143%
We commence by understanding the industry and competitive landscape you operate in.
We implement tests on your landing pages across imagery, copy, colours, layout and CTA’s.
Once your campaigns are generating quality leads we hit the accelerator – scaling the campaigns for massive growth.
"Great personalized service!! Vittoria was so helpful. She really went above and beyond her brief.
My website Med Spa created is fantastic. Very knowledgeable on all social media and google marketing. I got leads within hours of the adds hitting the internet. Worth every dime!!"
Click below to learn how our 5-C Method for Med Spa Marketing generates more new patients, better procedures & an incredible ROI.
We manage millions of dollars in Google Ad spend. Start driving high-intent patients to your med spa today.
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