Interest targeting is a powerful tool. Affinity audiences allow Google and Facebook to categorize and group thousands (if not millions) of visitors into certain buckets of what they like. Building these audiences allows you to target patients based on general browsing behavior and which sites they like to be on.
Med Spa Marketing builds custom audiences for all of our clients. We were able to build a unique audience of patients that would be the perfect candidate for their combined treatment package by focusing on past purchase behavior.