Dominating Med Spa Marketing: How Sitelinks Outperform Other Ad Extensions

In the highly competitive world of med spa marketing, standing out from the crowd is essential to attract more leads and generate conversions. Ad extensions play a crucial role in enhancing the visibility and performance of your ads. In this blog post, we will dive into the data from a top-performing account over the course of one year, comparing the metrics of different ad extensions. Specifically, we will explore how sitelinks outperform other ad extensions in terms of clicks, impressions, and conversions, and discuss best practices for leveraging sitelinks effectively.

Data Analysis

Analyzing the data from June 21, 2022, to June 21, 2023, we found that sitelinks proved to be the most effective ad extension for our Med Spa Marketing account. Let's take a closer look at the metrics:


  • Clicks: 49.39% of total clicks 
  • Impressions: 48.21% of total impressions
  • Conversions: 54.96% of total conversions


  • Clicks: 35.84% of total clicks
  • Impressions: 33.23% of total impressions
  • Conversions: 23.55% of total conversions


  • Clicks: 14.76% of total clicks
  • Impressions: 18.55% of total impressions
  • Conversions: 21.24% of total conversions

Based on these figures, sitelinks clearly outshine other ad extensions in driving traffic, impressions, and conversions. It's evident that sitelinks are instrumental in increasing lead generation opportunities for Med Spa Marketing. Furthermore, by using different types of sitelinks focused on main services, we can make our ads more relevant and targeted to the users' needs.

Best Practices for Leveraging Ad Extensions

Now, let’s go over some of the best practices our team recommends to leverage ad extensions for better returns on your marketing efforts:

Understand the available ad extensions

Familiarize yourself with the different types of ad extensions available, such as sitelinks, callouts, call extensions, location extensions, and more. Each extension offers unique benefits and can enhance the visibility and performance of your ads.

Analyze historical data

Use the historical data from your ad campaigns to identify which ad extensions have generated the highest engagement and conversions. Analyzing metrics such as clicks, impressions, and conversions can help you understand the most effective extensions for your Med Spa Marketing campaigns.

Choose relevant and compelling extensions

Select ad extensions that are relevant to your Med Spa services and align with the user's search intent. Highlight key offers, services, or unique selling points to entice users to click on your ad and take action.

Test different combinations

Experiment with different combinations of ad extensions to find the most effective mix for your campaigns. Test various combinations of sitelinks, callouts, and other extensions to identify the ones that generate the highest click-through rates and conversions.

Monitor and optimize performance 

Continuously monitor the performance of your ad extensions. Identify underperforming extensions and replace them with new variations or try different messaging to improve their effectiveness. Regularly optimize and refine your extensions based on data-driven insights.

Utilize all available ad extensions 

Take advantage of all the relevant ad extensions that are applicable to your Med Spa Marketing campaigns. Utilizing multiple extensions can provide more visibility and information to users, increasing the chances of capturing their interest and generating conversions.

Maintain consistency and relevance 

Ensure that the messaging in your ad extensions is consistent with your ad copy and landing page. Maintain a clear and cohesive message across all elements of your ad to create a seamless user experience and build trust with your audience.

Regularly update and refresh extensions 

Keep your ad extensions up to date with any changes or promotions in your Med Spa services. Regularly refresh your extensions to keep them relevant and engaging for your target audience.

By following these best practices and leveraging ad extensions effectively, you can enhance the performance of your Med Spa Marketing campaigns, increase click-through rates, and drive more conversions.

Ready to maximize the potential of ad extensions for your digital marketing efforts? Visit today and discover how our expert team can help you leverage the power of ad extensions to dominate your market. Increase your visibility, attract more leads, and grow your business with our comprehensive marketing services. Contact us now to get started!