How to Use Instagram to Market Your Med Spa

How to Start Marketing Your Med Spa on Instagram

Are you considering marketing your medical spa on Instagram? You should be. Instagram is a powerful marketing tool for medspas, from small private practices to practice groups. Over 40% of all brands are using Instagram, marketing their businesses to the platform’s 2 billion monthly active users. According to a 2021 Pew Research Center study, 59% of Instagram users visit the platform on a daily basis, with a sizeable portion of the user base visiting the site multiple times a day to actively engage with brands and services. 

This means that Instagram isn’t just a great way to advertise your practice; it can also help create connections with your potential patients. Thanks to its simple interface and visual-oriented platform, Instagram is a great tool for showing off you, your staff, and your office. It can help you humanize your practice to your community and establish your presence as a trusted brand, so those potential patients not only book but recommend your practice to their friends and family.

5 Tips for Marketing Your Med Spa on Instagram

While you understand why it's important to use Instagram to market your med spa, you may not know where to begin. That's okay. This post will discuss the steps you need to take to make Instagram part of your med spa marketing plan. We will cover everything from creating a profile that attracts clients to using hashtags to reach a wider audience. We will also touch on the basics of Instagram Ads for med spas. If you're a med spa owner or manager who needs to start using Instagram, here are five tips on how to get started.

1. Create an Appealing Profile

Your profile is the first thing potential clients will see when they visit your page, so make sure it's eye-catching and informative. Opt for a Business Profile to access the full suite of tools available to business owners, including detailed analytics, content promotion, and advertising. Use high-quality photos and images that convey the tone of your practice, culture, and brand. Include relevant information about your med spa, such as your location, hours, and services offered. Be sure to highlight your amenities, special offerings, and everything else that you sets you apart from your competitors.

2. Use Hashtags

Hashtags can be a great way to reach a wider audience on Instagram. Use relevant hashtags when posting about your med spa, such as #medspa, #facial, #botox, etc. For better success, research your niche and use focused hashtags. There are smaller audiences for these hashtags than the more general kinds listed above, but you will be able to reach a more specific audience who are looking for the exact products or services you provide. Niche audiences are also more likely to convert than broader audiences, so be sure to dig into those hashtags.

3. Post Engaging Content

In order to keep potential clients interested in your med spa, it's important to post engaging content regularly. Share photos and videos of your staff in action, highlight client testimonials and offer special promotions. A happy, smiling staff can help potential patients feel more comfortable with your med spa, making them more likely to book with you. 

Because Instagram is a highly visual platform, an important part of your Instagram marketing strategy should be before and after photos. According to a 2017 Cosmetic Surgery on Social Media survey conducted by the American Society of Plastic Surgeons (ASPS), users want to see before-and-after photos, information on procedures, as well as videos of procedures being performed. Use brief but detailed captions that reference the services that provide these kinds of looks and results. 

4. Take Advantage of Instagram Stories

Instagram Stories is a great way to share behind-the-scenes content with your followers. Give them a peek into what goes on at your med spa on a daily basis, such as prepping for treatments, setting up for events, or simply enjoying some downtime. Don't be afraid to joke around and have fun, either. People want to get to know you and your practice, so let them see everything that makes your med spa unique. Just make sure that it fits the tone of your brand, culture, and story.

5. Use Instagram Ads

If you really want to reach a wider audience on Instagram, you will want to start with Ads. In a recent study, 83% of Instagram users reported discovering new products and services on the platform through ads. Instagram makes advertising easy with an intuitive interface that allows you to turn feed posts into ads, select your campaign goal, set your budget, and find your audience. You can target potential patients based on their age, gender, location, interests, and consumer behaviors to capture the best audience for your practice and services. 

Instagram also gives you several versatile and powerful ad formats, giving you options in how you would like to deliver your content, including:

  • Photo Ads
  • Carousel Ads
  • Collection Ads
  • Story Ads
  • Ads in Explore
  • Instagram Reels Ads

Essentially, wherever users browse on the platform, they can encounter your content and brand, increasing your exposure to new potential patients. 

Start Marketing Your Med Spa on Instagram Today

Should you use Instagram to market your med spa? You absolutely should. It's simple, effective, and flexible, allowing you to create the presence you want for your practice. If you use it correctly, Instagram can be a powerful marketing tool for your med spa. Savvy med spa owners know to make Instagram part of their marketing tool kit, reach a new group of potential patients, drive traffic to their websites, and grow their practice's patient base. 

Are you ready to level up your marketing and become the next big med spa on Instagram? Call the experts today.

Work With the Right Med Spa Marketing Company for Instagram

If it’s time to take your medical spa to Instagram, reach out to MedSpaMarketing is the premiere digital marketing agency dedicated to helping med spas dominate their competition. MedSpaMarketing has a team of seasoned marketers and social media experts who use their years of experience and client data to provide world-class digital marketing services.

Give a call today and schedule a quick appointment with one of our account managers so we can listen to all your needs and design a strategy that delivers results.