How to Open a Successful Medspa in 2023

A medspa, also known as a medical spa, is a healthcare facility that offers aesthetic treatments under the supervision of a licensed healthcare professional. Medspas provide services such as laser hair removal, Botox injections, and skin rejuvenation. If you are considering opening a medspa, you should know a few things. This article will cover everything you need to know about opening a medspa, including obtaining a license, creating your business plan, finding the right location, purchasing equipment and supplies, and hiring staff.

But first things first – let’s talk about why opening a medspa is a good investment.

Why You Should Open A Medspa

If you're thinking of opening a medspa, 2023 is the year to do it. Medical spas have been growing in popularity in recent years, and that trend is only going to continue. Here are three reasons why you should open a medspa in 2023.

1. An Aging Population Means More Potential Customers

As the Baby Boomer generation enters its golden years, they're increasingly turning to medical spas for ways to stay looking young. In fact, the global market for anti-aging products and services is expected to reach $331 billion by 2025. If you open a medspa in 2023, you'll be perfectly positioned to tap into this growing market.

2. A Growing Awareness of the Benefits of Preventive Care

There's been a shift in recent years towards preventive care, and that's good news for medspas. People are now more aware of the importance of taking care of their skin, and they're willing to pay for services that will help them maintain a youthful appearance. In fact, the global medical spa market size was estimated at USD 14.4 billion in 2021. According to recent reports released by Grand View Research, the medspa market is anticipated to register a compound annual growth rate (CAGR) of 14.82% from 2022 to 2030. 

3. An Increasing Willingness to Spend on Self-Care

In today's hectic world, more and more people are recognizing the importance of taking time out for self-care. And they're willing to spend money on it, too - the global wellness market is expected to reach $4.5 trillion by 2023. A medspa is a perfect business for tapping into this trend, as it offers customers a chance to relax and pamper themselves while also getting some important preventive care done. So if you're thinking of opening a business in 2023, a medspa should be at the top of your list.

Your Guide to Opening a Medspa

There are many reasons why 2023 is the perfect year to open a medspa. Medical spas are growing in popularity, and there is an increasing awareness of the benefits of preventive care. Additionally, people are becoming more willing to spend money on self-care. Now that we’ve discussed the reasons why you should open your own medspa, let’s take a look at how to do it.

Obtaining a License to Operate Your Medspa

The requirements for licensure vary from state to state, but there are some general steps that are required in most states. First, you will need to submit an application to your state’s licensing board. You will also need to provide evidence that you have met the educational requirements for opening a medspa. In most states, this includes completing an accredited esthetician or cosmetology program. 

You will also need to prove that you have the necessary experience to open and operate a medspa. In some states, this may include having worked as an esthetician or cosmetologist for a certain number of years. You will also need to pass a written exam and, often, a practical one. Once you have met all of the requirements for licensure, you will be able to obtain your license and officially open your medspa!

Write Your Medspa Busines Plan

Before you can start your medspa business, you need to create a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. It's important to have a well-thought-out business plan so that you can launch your business with a solid foundation. Keep reading to learn how to create a business plan for your medspa business.

1. Define Your Business Goals 

 What are your long-term and short-term goals? Do you want to grow your medspa into a franchise? What markets do you want to tap into? Defining your goals is the first step in creating a successful business plan.

2. Research the Industry and Market Trends

It's important to stay up-to-date on the latest industry trends so that you can make informed decisions about your medspa business. In addition, you need to research the competition and develop strategies to set yourself apart from them.

3. Create a Financial Projection

Your financial projection should include an income statement, balance sheet, and cash flow statement. This will give you a clear picture of your medspa's financial standing and help you make sound decisions about where to allocate your resources.

4. Write Your Executive Summary

The executive summary is a brief overview of your medspa business plan. It should include your mission statement, business goals, and financial projections. This is typically the first section that investors will read, so make sure it's clear, concise, and engaging.

Finding the Right Location for Your New Medspa

Finding the right location is one of the most important factors in opening a successful medspa. You want to make sure you choose a location that is easily accessible and convenient for your potential clients. You should also consider the demographics of the area and make sure there is a demand for the services you plan on offering. 

1. Know Your Target Market

This may seem like a no-brainer, but it’s worth mentioning because it will inform every other decision you make about your Medspa, from the décor to the location. Are you targeting men or women? What age group? What income bracket? What kind of skin concerns do they have? etc. Once you know who your target market is, you can start to get a feel for what they would be looking for in a medspa and where they would be most likely to go. For example, if you’re targeting young professional women, they may be more likely to go to a medspa near their office or gym rather than one out of the way. 

2. Do Your Research 

Now that you know who your target market is, it’s time to start doing some research. Look at similar businesses in the area and see where they are located. If there are no similar businesses in the area, look at businesses that cater to a similar demographic. You can also look up demographic information online for different areas to get an idea of who lives there and their purchasing habits. All of this information will help you narrow down your list of potential locations. 

3. Consider Foot Traffic 

When you’re looking at potential locations, it’s important to consider foot traffic. You want a location that is easily accessible and visible so that people will be able to see your medspa and pop in when they have some free time. However, you also don’t want a location that is so busy that it’s chaotic and stressful for your employees and customers alike. A good rule of thumb is to look for a location that has moderate foot traffic but is still convenient and visible. 

4. Location, Location, Location 

They say that the three most important factors in real estate are “location, location, location,” and that definitely applies to finding the perfect spot for your new medspa. But what does that really mean? In short, it means finding a balance between all of the different factors we’ve mentioned so far – proximity to your target market, foot traffic, demographics, etc. The goal is to find a location that meets all of your criteria so that you can set your business up for success from day one!

Purchasing Equipment and Supplies for Your New Medspa

After you have found the perfect location for your medspa, it’s time to start purchasing equipment and supplies. The type of equipment and supplies you will need will depend on the services you plan on offering. Be sure to do your research and purchase high-quality equipment that will meet the needs of your clients. 

1. Decide On The Treatments You Will Offer

The first step in purchasing supplies and equipment for your new medspa is deciding on the treatments you will offer. Do some research to find out what treatments are most popular among medspa patients, and make sure to offer those at your facility. Some of the most popular treatments include laser hair removal, Botox injections, and facial fillers. Once you know what treatments you will offer, you can start to research the supplies and equipment needed for each one.

2. Purchase Medical-Grade Devices

It's important that you only purchase medical-grade devices for your medspa, as these devices have been tested and approved by the FDA for use in medical settings. Many suppliers sell medical-grade and non-medical devices, so specify that you only want medical-grade devices when placing your order. You should also make sure that the supplier you're working with is reputable and trustworthy before making any purchases.

3. Buy in Bulk

When purchasing supplies and equipment for your medspa, it's usually best to buy in bulk. This will save you money in the long run, as buying in bulk often comes with a discount. Plus, it's always good to have extra supplies on hand in case of an emergency or last-minute appointment request. Just be sure to store all of your excess supplies in a safe place where they won't become damaged or expired.

Hiring the Right Staff 

Last but not least, you will need to hire staff for your medspa. When hiring staff, it is important to find individuals who are passionate about providing excellent customer service. You should also ensure they are properly trained in using all medical equipment and are up-to-date on all safety protocols. 

1. Do Your Research

It always comes back to research! Before you start interviewing candidates, it's important that you take the time to do your research and develop a clear understanding of what you're looking for in a candidate. What are the must-have qualities that you absolutely need in a new hire? What are some nice-to-have qualities that would be a bonus? Once you have a clear idea of the type of person you're looking for, you'll be able to more easily identify candidates who meet your criteria.

2. Take Your Time

Rushing through the hiring process is a recipe for disaster. Not only will it increase the risk of making a bad hire, but it can also lead to low morale among your existing staff members if they feel like they're being replaced without having a say in the matter. Give yourself plenty of time to review resumes, conduct interviews, and run background checks on potential candidates. A little extra effort upfront will pay off in the long run.

3. Ask For Help When Needed

If you're unsure where to start when finding qualified candidates, don't be afraid to ask for help from an experienced staffing agency or professional recruiter. They'll be able to save you time by doing some of the legwork for you and can also provide valuable insight into the types of candidates who would be a good fit for your business.

Set Yourself Up for Medspa Success

Opening a medspa can be a rewarding experience if done correctly. Be sure to do your research and follow all steps necessary in order to open a successful medspa, including obtaining a license, writing a business plan, finding the right location, purchasing equipment and supplies, and hiring the right staff. By taking all these factors into consideration, you will be well on your way to owning a successful medspa business!

Choose the Right Med Spa Marketing Company

Now that you’ve learned how to open your medspa, it’s time to talk marketing! Trust your business to the professionals at today. MedSpaMarketing is the premiere digital marketing agency dedicated to helping med spas stand above their competition. MedSpaMarketing’s team of seasoned marketers and social media experts use their years of experience and client data to provide world-class digital marketing services. We provide medspa marketing solutions with TikTok, Facebook, Instagram, Google, and more.

Give a call today and schedule a quick appointment with one of our account managers so we can listen to all your needs and design a strategy that delivers results.