The holidays are a busy time for everyone. Families are getting together, houses are being decorated, and gifts are being bought. With all of this holiday cheer, people are also thinking about how they can improve their appearance for the New Year. This is where your medical spa comes in. Marketing your medspa during the holidays is the perfect way to take advantage of people's desire to look their best.
To start off, let’s talk about why you should consider a holiday marketing plan for your medspa.
Why Market Your Medspa During the Holidays?
The holidays are the perfect time to give your medspa business a little extra boost with some creative marketing initiatives. Everyone wants to look their best for their upcoming holiday parties, work functions, and vacations. However, you may feel hesitant about sales gimmicks or diluting your brand identity with big displays of seasonal cheer. Your patients come to you for your practice's unique identity and culture, and you want to ensure that they know what to expect during every visit.
Whatever your concerns, the holidays are still a great time to market your medspa practice. Here are some things to consider when considering how to promote your medspa during the holiday season:
People Want an Escape During the Holidays
The holiday season is a stressful time for many people. Between work parties, family gatherings, and shopping for gifts, it's easy to get overwhelmed. And what's one of the best ways to destress? A trip to the spa. Make sure your medspa is top of mind this holiday season by marketing it as a place where people can go to relax and rejuvenate.
People Are Looking for Gift Ideas
What do you get for the person who has everything? A medspa treatment. Gift certificates for popular treatments like Botox, fillers, and laser hair removal are always in high demand during the holidays. Make it easy for people to buy them by promoting them on your website and social media channels.
You Can Capitalize on New Year's Resolutions
Many people resolve to improve their appearance in the New Year, and your medspa can help them with that. By marketing your services now, you can get a jumpstart on New Year's resolutioners looking to make a change.
7 Med Spa Marketing Ideas for the Holidays
Now that you understand the reasons why you should be proactive about your holiday marketing, it’s time to discuss how to turn your plans into a reality. Marketing your medspa during the holidays doesn't have to be difficult. There are plenty of simple yet creative and effective ways to do it based around the unique culture, services, and amenities that your medspa offers. Not sure where to begin? These seven ideas should get you started on the right track so you can make the most of your holiday marketing plan.
Holiday Gift Guides
Creating holiday gift guides is a great way to market your medspa during the holiday season. You can include gift certificates for treatments or services in these guides, which will promote your business and make it easy for people to give the gift of beauty this holiday season.
Gift cards also make great presents for loved ones, so why not offer them at your medspa? You can promote gift cards on your website and in your medspa by hanging up posters or placing table tents where they can be seen. You can also bundle gift cards with other products or services to create a custom package for your clients.
People love getting a good deal, so why not create special holiday product bundles? This is also an excellent opportunity to promote any new products you may be carrying. For example, you could create a skincare bundle that includes a cleanser, toner, serum, and moisturizer from your new line of products. Or put together a makeup bundle with all the must-have items for creating a festive holiday look.
Social Media Campaigns
Marketing your medspa on social media is a great way to reach potential clients during the holidays. People are likely to be spending more time on their devices while away from work or school, browsing, shopping, and engaging with on-platform advertising. Make sure you are active on all of the major social media platforms and that you are regularly posting content that is relevant and engaging.
Post Stories on Facebook or Instagram. Are you on TikTok? Take advantage of holiday-themed trends. You should also take advantage of holiday-specific hashtags so that people who are searching for holiday content can find yours easily.
New Year’s Resolutions
New Year’s resolutions are a great way to market your medspa because people will be looking for ways to improve their appearance in the new year. You can promote your medspa as the place to go for help with losing weight, getting in shape, or improving skin health. Be sure to target your advertising towards those who are likely to make New Year’s resolutions so that you attract the right kind of attention.
Another great promotion to consider is offering treatment packages. This is a great way to encourage people to try new treatments that they may not have otherwise considered. You can also use this as an opportunity to upsell by including add-ons in your package deals.
For example, a HydraFacial package could include an additional LED light therapy session or microdermabrasion treatment. By offering value-adds rather than discounts, you can promote services with higher profit margins while still bringing new and loyal patients alike.
New Patient Discounts
If you do choose to offer discounts, be strategic. Everyone loves a good discount, but you want to bring in new patients, not just hand out coupons. You can bring in new patients by offering special pricing on popular treatments during the month of December.
For example, you could offer 10% off Botox or 20% off laser hair removal. Be sure to advertise your discounts in a visible place on your website and in your medspa so that potential new patients are aware of them.
Hosting a holiday-themed event at your medspa is a great way to attract new clients and boost sales. Consider hosting an open house with refreshments and holiday music playing in the background. You could also host a contest where clients can enter to win a free treatment or product from your medspa. Whatever event you decide to host, be sure to promote it ahead of time so that people are aware of it and can plan to attend.
Start Your Medspa Holiday Marketing Off Right
Patients are looking to get their skin holiday party ready and you want to make sure your medspa is top of mind. If you want to attract new clients and boost sales, consider implementing some of these holiday medspa marketing ideas. December discounts, gift cards, holiday themed events, New Year’s resolutions, and social media campaigns are all great ways to reach potential clients during this busy time of year.
Still looking for ways to boosting your medspa marketing all year ‘round? As a medspa owner, we understand that you want to focus on your patients first and provide the top-quality services they known you for. That’s why MedSpaMarketing.com is here to take care of your marketing needs so you can get back to patient care.
Choose the Right Med Spa Marketing Company
If it’s time to take your medical spa to the next level, reach out to MedSpaMarketing.com today. MedSpaMarketing is the premiere digital marketing agency dedicated to helping med spas stand above their competition. MedSpaMarketing’s team of seasoned marketers and social media experts use their years of experience and client data to provide world-class digital marketing services. We provide medspa marketing solutions with TikTok, Facebook, Instagram, Google, and more.
Give MedSpaMarketing.com a call today and schedule a quick appointment with one of our account managers so we can listen to all your needs and design a strategy that delivers results.